OUR RULES
1. We use single fibre, non-blended materials such as 100% cotton.
2. We keep it tight. A handful of pieces, done really well.
3. Every garment is made to order - no fast fashion, no waste.
OUR PRODUCT DEV
1. ALPHA
We design, sample, and test until we hit the OCD wall and are satisfied with how each collection looks, feels and performs.
2. BETA
We release a limited drop to our early adopters at early bird pricing.
3. GA
Finally, we apply feedback from BETA and launch our collection at regular pricing.
OUR TIMELINE
WEEK 1-4
We drop one collection at a time, for four weeks only.
WEEK 5-8
Each order is individually cut and sewn. The making process takes about four weeks.
WEEK 9-12
Once constructed, the garments are quality checked, packed and sent.